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Downtown Ambassadors

DOWNTOWN ALLIANCE, VISIT SALT LAKE & OTHER PATNERS LAUNCH AMBASSADOR PROGRAM; CALL FOR VOLUNTEERS

50 volunteers needed to enhance feelings of hospitality, safety and security as well as provide a connection to businesses.

The Downtown Alliance, Visit Salt Lake, SLC Police Department and Volunteers of America are collaborating to create a Downtown Ambassador program. Ambassadors will maintain a visible and hospitable presence in the downtown area and will be easy to recognize in bright yellow vests.

Ambassadors will provide street-level concierge services downtown Monday through Saturday, from 10 a.m. to 7 p.m., ready to be of assistance to visitors, residents, businesses and more.Ambassadors will be trained to offer directions, helpful information and recommendations on things to see and do, places to visit or shop, places to dine or get a drink as well as information about local events. They also provide assistance with the GREENbike program, parking meters and are knowledgeable about other parking options downtown. In general, if someone has a question, an Ambassador is the one to ask.

Volunteers will be trained in the history of downtown Salt Lake, its retail establishments and attractions, city transportation, parking options and more. The Ambassadors will also make an effort to keep the downtown area safe and be prepared to be of assistance in the case of an emergency. They can also directly report any illegal activity or suspicious behavior they witness to the SLCPD. Advanced level Ambassadors will receive additional safety and homeless outreach training.

Volunteers, in exchange for a minimum of two 3-hour shifts per month, will receive benefits ranging from discounts, tickets and gift cards downtown partners, as well as meeting new people and helping to improve the quality of life for downtown visitors, residents and businesses. The initial goal is to recruit and train 50 Ambassadors.

pdfDownload the Ambassador Position Description.


Click HERE to apply to be an Ambassador and we will contact you shortly.

For more information, email Camille Winnie, Director of Community and Business Relations at This email address is being protected from spambots. You need JavaScript enabled to view it.