John Norquist, 16 years the all-powerful mayor of Milwaukee (1988-2004), is the ultimate urban evangelist. Under his leadership, Milwaukee experienced a decline in poverty, saw a boom in new downtown housing, and became a leading center of education and welfare reform. He has a worldwide reputation for turning around cities considered beyond redemption, for being a free-thinking politician who challenged the endless growth of suburbs and championed the renewal of old neighborhoods with a distinctive mix of strong municipal intervention and old-style capitalism.

Norquist is now President and CEO of the Congress for the New Urbanism (CNU). CNU is the leading organization applying the principles of city and town design to today’s development challenges—including local, regional, and national transportation planning. Working with architects, planners, transportation engineers, CNU advances walkable, compact neighborhood developments as an alternative to sprawl. Norquist is a leader in national discussions of urban design and educational issues. He is the author of The Wealth of Cities, a book that outlines the free-market mantra "Cities grow, trade, produce, erect buildings, evolve neighborhoods, spin off factories, stores and theatres and universities, with or without higher forms of government."

Doug Fine is a world-class adventure writer and investigative journalist, writing culturally-insightful and comic dispatches. From his expeditions, Fine realized he was most alive while living in wild ecosystems. He relinquished the suburban values with which he was raised and moved to extreme rural Alaska, hoping to prove that a former suburbanite could survive away from Costco. Happiness and self-awareness were his goals. This resulted in his award-nominated first book, Not Really An Alaskan Mountain Man .

For his second book, Fine decided to practice living a sustainable lifestyle. In 2005 at age 35, he moved to an obscure valley in Southern New Mexico to write Farewell, My Subaru , about the effort to live off fossil fuels and find salvation in the process. From solar panels to goat husbandry to driving a veggie fueled oil truck, Fine explores whether an American can live a green life without becoming overwhelmed by electrocution or contradiction.

We are currently seeking vendors in the following categories: alternative transportation, sustainable and recycled products for home and business, green services, community advocacy organizations, green buildings and architects, natural and organic food vendors, local plant vendors, sustainable artists and alternative energy companies.

Last year’s event attracted 5,000 visitors from throughout the Wasatch Front region. Having your product and services at the event will give you an opportunity to connect with motivated customers who are looking for products and services to reduce their impact on the environment. Applications are available below.