DOWNTOWN ALLIANCE LAUNCHES MONTHLY "POP-UP" WINTER MARKETS
Expanding the Downtown Farmers Market to connect local vendors to the public year-round.
Salt Lake City (November 2, 2012) – The Downtown Alliance is launching a series of "Pop-Up" Winter Farmers' Markets with a local food focus. These one-day events will be held monthly (November – April) at different downtown locations. The first market will be held on Saturday, November 17th from 10:00 AM to 3:00 PM, at Rico Foods Warehouse (545 W. 700 S).
A pop-up concept offers only dates, times and themes in advance, location and vendor lists are announced 2 weeks prior. A variety of nearly 50 local vendors offering locally grown produce, local meat, cheeses, , , dairy, baked goods, artisanal food, food trucks and more will be found at each market. Market-goers can expect a bustling, urban environment with live music, kids' activities, guest chefs and seasonal themes.
A Winter Market encourages local producers to increase food production in the winter months by providing a direct marketing outlet for sales. "The response from growers and potential vendors has been tremendous, and we're excited to show people just how much local food can be found in the cold winter months", said Alison Einerson, Winter Market Manger. "We'll have everything from local apples, greens, squashes, and pumpkins to local pork, beef and eggs. There will be a great diversity and selection of items".
The Downtown Alliance's strategy is to use the Pop-Up winter markets to build awareness for a year-round market. The objective is to expand to weekly winter markets by next year, with the ultimate goal of a daily, year-round Public Market in the future. Einerson points to the unique position the Downtown Alliance is in to create a successful winter market due to longtime relationships with vendors and the community. "We have a strong history of creating one of most popular and renowned farmers markets in the Intermountain West. A winter market is the next logical step, and we're thrilled to be getting started on it!"
To increase the amount of locally-produced produce, the Downtown Farmers Market will use funds received from a USDA Farmers Market Promotion Program grant to support an educational component through USU Extension to help local growers and market vendors learn growing techniques for colder months with less light. Workshops on how to build hoop houses, high tunnels, greenhouses, what to plant for our climate, how to secure funds for expansion, storing late harvest vegetables and other winter methods will be offered in this series.
Spring dates will be announced, as will individual vendor lists and locations, at slcfarmersmarket.org, facebook.com/slcfarmersmarket and twitter.com/SLCWinterMarket
Winter Market Dates:
November 17: "Give Thanks"
Rico Foods Warehouse – 545 W. 700 South
Chefs from Frida Bistro will be on-hand demonstrating meal ideas with local foods for Thanksgiving. Utah Food Bank will be accepting donations and the Salt Lake-based band Touchstone Coyote will perform throughout the day.
December 15: "The Holiday Table"
'Tis the season for gatherings and feasts—marketgoers can find many items to complete their Holiday Table at this "Pop-Up"! Locally made pies, sustainably raised beef and lamb, cider from local apples, and much more will be available.
January 12: "Healthy New Year"
Guest chefs will focus on light and low-calorie cooking, and we'll have kid's activities, food trucks, and New Year produce.
February 9: "Chocolate and Cheese"
Find deliciously and unique ingredients for a romantic meal, and stock up on local chocolates, cheeses, sweets and treats for a loved one.
The Downtown Alliance is dedicated to building a dynamic and divers community that is the regional center for culture, commerce and entertainment. For more information, visit downtownslc.org