Downtown
Ambassadors

Keeping Downtown Salt Lake City Safe and Welcoming

We want people to shop, play, eat, and do business Downtown. The Downtown Street Ambassadors work tirelessly to ensure everyone is welcome and safe downtown. They are on the streets daily helping people find their way, assisting businesses, and referring people in need to qualified service providers. 

Two Downtown SLC Ambassadors petting a dog at the Farmers Market in Salt Lake City

Downtown Ambassador Service Priorities

CLEAN

» Clean Sidewalks

SAFE

» Escorting visitors

» Report public disturbances

» Connecting people with social services

HOSPITALITY

» Greeting visitors

» Answer visitors' questions about where to go, what to see and what to do.

» Connect downtown businesses with resources provided by our partner organizations.

Ambassadors are a community-based public-safety resource. They are not law enforcement. Businesses in the downtown service area can request the Ambassador team's assistance by calling (801) 541-6662.

Our Impact 2023-24

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45K

Ambassador hours worked

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Bags of garbage collected since July 2023

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63K

Miles walked (2.5 times around the globe)

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Number of resources provided

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Visitors assisted

Service Areas + Hours

Map showing the different service areas of the Downtown Ambassadors

DOWNTOWN

300 East to State Street, South Temple to 500 South, State Street to 400 West, North Temple to 400 South
» 7am to 11pm (Summer)
» 7am to 7pm (Winter)

RIO GRANDE

400 West to 700 West, North Temple to 400 South
» 7am to 5pm

NORTH TEMPLE

400 West to 1000 West, north and south frontage areas
» 9am to 6pm

BALLPARK

State Street to 400 West, 1300 South to 1700 South
» 9am to 6pm

CENTRAL CITY

200 East to 500 West, 600 South to 900 South
» 9am to 6pm

 

The ambassadors are managed by the Downtown Alliance with generous support from Salt Lake City and Visit Salt Lake.

Join the Ambassador Team

Each day, our team of ambassadors connects with the community and helps make downtown a place where people want to live, work and visit. Does that sound like something you’d like to do?