Celebrate Jorge Fierro and 25 Years of Rico Brands

The Downtown Farmers Market is thrilled to announce a special celebration to honor Jorge Fierro, the beloved Mexican cuisine pioneer who has been a staple at the Market for 25 years. This milestone event promises to be a fiesta like no other, with a Mayoral Proclamation, food, music, and festivities that capture the spirit of both Jorge's culinary journey and the vibrant community he has helped foster.

“Jorge started very humbly at the Market–selling just two bags of beans his first week,” said Dee Brewer, Executive Director of the Downtown Alliance, which operates the Downtown Farmers Market. “Now, Rico Brands is beloved across the state. The business is the embodiment of what the Market can be as a business incubator. And, through it all, he remains humble and has played a significant role in building the cultural tapestry of Salt Lake City.”

The Downtown Alliance invites the public to join our celebration:

WHAT
Celebrate Jorge Fierro’s remarkable journey and to express our gratitude for 25 years of his community building and culinary excellence that have become a part of Salt Lake City's identity.

WHEN
Saturday, October 21, 2023, 11am-1pm

WHERE
Fresh Food Fareway, Pioneer Park, Salt Lake City, UT