Downtown Salt Lake CityBanner Advertising Policies and Guidelines

Downtown Alliance is dedicated to building a dynamic and diverse community that is the regional center for culture, commerce and entertainment. Downtown Alliance manages the rental, installation, and content of the banners displayed on the light poles along the streets of the Salt Lake City Central Business Improvement District.

Eligible Participants

Local non-profit organizations, city and county governments or the State of Utah will have priorities and first picks. Organizations, subject matter and banner content must be approved by Downtown Alliance at least 60 days before the anticipated promotional schedule. Exceptions may be made to the policy concerning eligible participants and subject matter by Downtown Alliance for events and activities of major civic importance.

Available Space

Banner posts located on both sides of West Temple from South Temple to 200 South and State Street from South Temple to 400 South are designated for eight foot banners. All other banner poles in the central business district hold six foot banners. The maximum number of locations is limited by the space available. Space can be reserved up to one year in advance.

Cost

The cost to install, remove and maintain the banners is $25.00 per banner per month with a minimum of one month rental. Early removal fee is $10.00 per banner if run time is less than a full month.

Cost of designing, producing, and repairing the banners is the responsibility of the event/organization.

Payment

Payment is due upon approval of reservation. Any date extensions made following initial reservation will be invoiced separately. 

Pick-up/Delivery

Participants are asked to have banners printed and ready for pickup at least one week before the display schedule. 

A fee of $150 for up to 100 banners will be invoiced for pick-up and delivery within the Salt Lake Valley. Anything beyond 100 banners will be an additional fee. Pick-up/delivery outside the Salt Lake Valley will not be picked up by Eric Crowther and be the responsibility of the organization/participant. 

In consideration of other reservations, we will not guarantee that banners will be hung on time if they are not printed and ready for pick-up on time. Contact Eric Crowther at 801-349-0660 for scheduling.

Storage Fee

Storage arrangements can be made on a case by case basis. If storage is needed, a rental fee of $5 per banner/per month will be invoiced.  

Sponsorship/Underwriter Acknowledgements & Standards

Promotional banners may carry a sponsor’s logo and positioning statement. The sponsor logo and positioning statement is limited to the bottom 20 percent of the banner. Sponsor information that exceeds 6 inches across the bottom of the banner will be refused.

Banner Standards

Materials for banners include vinyl, photo/mechanical/digital printing, or screen-print. Banners must be constructed of a material that can withstand the forces of nature for the period of time they are to be displayed. Torn or damaged banners will not be hung. Downtown Alliance strongly encourages scalloped banners to withstand strong winds or to prevent loss or damage. 

Banners on State Street and West Temple are to have an overall length of 96 inches and width of 22.5 inches. There is to be a 3 inch sleeve at the top of the banner to slide over the bracket. The bottom is to have a 1.5 inch hem while the sides are to have a minimum hem of .5 inches. The graphic area is not to exceed 21 inches by 87.5 inches. There must be three grommets on the inside hem of each banner for proper attachment to the poles, they should be ½” away from the edge of the banner; for placement refer to the Downtown Alliance website for banner specifications. The inside diameter of the grommets should be 3/8” (#2) or 7/16” (#3).

Banners for placement in all other locations are to have an overall length of 72 inches and width of 22.5 inches. There is to be a 3 inch sleeve at the top of the banner to slide over the bracket. The bottom is to have a 1.5 inch hem while the sides are to have a minimum hem of .5 inches. The graphic area is not to exceed 21 inches by 66 inches. There must be three grommets on the inside hem of each banner for proper attachment to the poles; for placement refer to the Downtown Alliance website. The inside diameter of the grommets should be 3/8” (#2) or 7/16” (#3).

A list of banner production companies is available upon request. Downtown Alliance does not endorse any particular service provider.

Maintenance and Liability

Downtown Alliance or its subcontractors are not responsible for damage to the banners while they are being installed, displayed or retrieved, and stored. Damaged or dirty banners will not be displayed. The cleaning of banners is the responsibility of the leasing organization. The installation contractor will repair banners if needed while they are installed. All costs for banner repairs are the responsibility of the lessee. The installation contractor will hold banners for pick-up for one week following the final date of the display contract. After that time a storage charge of $5.00 per banner per month will be imposed. Nonpayment for the storage fee will result in disposal of the banners.