The Downtown Street Ambassadors work tirelessly to ensure everyone is welcome and safe downtown. They are on the streets daily helping people find their way, assisting businesses, and referring people in need to qualified service providers.  

The Ambassadors: 

  • Answer visitors' questions about where to go, what to see and what to do.
  • Help people in crisis get the shelter, food and health care services that they need.
  • Connect downtown businesses with resources provided by our partner organizations.
  • Provide a friendly, uniformed presence to promote safety and discourage criminal activity.  

Ambassadors are a community-based public-safety resource.  They are not law enforcement. Businesses in the downtown service area can request the Ambassador team's assistance by calling (801) 541-6662.

Service Areas & Hours:

Monday through Saturday 

Downtown: 300 East to State Street, South Temple to 500 South, State Street to 400 West, North Temple to 400 South
7am to 11pm (Summer), 7am to 7pm (Winter)

Monday through Friday

Rio Grande: 400 West to 700 West, North Temple to 400 South
7am to 5pm 

North Temple: 400 West to 1000 West, north and south frontage areas
9am to 6pm 

Ballpark: State Street to 400 West, 1300 South to 1700 South
9am to 6pm

Central City: 200 East to 500 West, 600 South to 900 South
9am to 6pm 

The ambassadors are managed by the Downtown Alliance with generous support from Salt Lake City and Visit Salt Lake.

Interested in being part of the Downtown Ambassador program? Apply Here