The Downtown Street Ambassadors work tirelessly to ensure everyone is welcome and safe downtown. They are on the streets daily helping people find their way, assisting businesses, and referring people in need to qualified service providers.  

The Ambassadors: 

  • Answer visitors' questions about where to go, what to see and what to do.
  • Help people in crisis get the shelter, food and health care services that they need.
  • Connect downtown businesses with resources provided by our partner organizations.
  • Provide a friendly, uniformed presence to promote safety and discourage criminal activity.  

Ambassadors are a community-based public-safety resource.  They are not law enforcement. Businesses in the downtown service area can request the Ambassador team's assistance by calling (801) 541-6662.

The ambassadors are managed by the Downtown Alliance with generous support from Salt Lake City and Visit Salt Lake.

Interested in being part of the Downtown Ambassador program? Apply Here